Guide for Sellers


It is crucial to price your property well from the start! To help you to achieve your goals in a timely manner, I will provide a complementary appraisal of your home based on a market analysis of closed sales, properties in contract and active listings of comparable properties.  Overpricing your home and making successive price reductions could only weaken your position on the market. Through internet, today’s buyers are very educated about apartments’ value. If priced correctly for its characteristics, your apartment will appear in the right price range on an internet research. If overpriced it won’t even show in the radar…

Our international and local network

Sotheby’s International Realty website attracts more visitors than any other luxury real estate website.  It has been conceived to be readable on any mobile device: smart phone and tablets. Through our on-line partnerships, we are positioned to reach the right buyer regardless of where they are based. From New York, London to China we have online partnerships such as Financial, Wall Street,, South China Morning, the Daily Telegraph,,,,, As a member of REBNY – Real Estate Board of New York, we co-broke with all real estate companies based in New York City and worldwide. Sotheby’s International Realty is the worldwide leader in excellence living. We are present in 72 countries and territories through 1000 offices.

Marketing and Advertising

Sotheby’s International Realty’ marketing materials speak to the quality and uniqueness of your home: Our in-house marketing teams will tailor a marketing strategy and tools to best represent your home. We are committed to provide a worldwide exposure of our properties through our website and our advertising and editorial presence among the most iconic print media. We also reach qualified audiences through our proprietary publications: Sotheby’s Art Auction and Sotheby’s Reside, our regional catalogs and mailings of our outstanding brochures (the most refined of the industry). Sotheby’s International Realty will also be leveraging the world of all social media to expose your home.

Dedication and Service

Throughout the process of finding the right buyer I will give you regular feedback after showings and Open Houses and will provide you with updates on market conditions.

My role in representing the sale of your property will include full dedication, personal attention, confidentiality, negotiating skills to obtain the highest possible price and expertise to identify the most qualified buyer to pass the co-op Board. After an offer has been accepted and a contract has been signed, I will make sure that the buyer’s side is preparing a strong application for an approval by the Board.

Sellers’ preparation before Selling:

  • Make sure your home is good condition and presents well. Some repairs or staging may be needed.

  • Obtain from your managing agent: the rules and regulations of the building, the offering plan, and the two last years’ financials.

  • Find out if your building has a “flip tax” and whether the buyer or seller is responsible for paying it.

  • Select an experienced real estate attorney to represent your interests.