A LEGACY OF SERVICE AND EXPERTISE
SOTHEBY’S HAS A LONGSTANDING TRADITION OF BRINGING TOGETHER
BUYERS AND SELLERS OF FINE PROPERTY
Since Sotheby’s founding and inaugural sale of rare books in 1744, its name has earned renown as a marketer of the world’s most unique and valuable possessions. This reputation is built as much upon exceptional service as it is on the notable art, antiques, jewelry and collectibles that pass through Sotheby’s auction rooms around the world.
In 1976, Sotheby’s recognized an opportunity to serve its clients in a valuable new way by offering a complete package of real estate services, and Sotheby’s International Realty® was formed. Continuing the auction house’s tradition of exceptional service and expertise, the Sotheby’s International Realty® brand is known around the world today both for the distinctive properties it represents and the price records it has set with the sale of many spectacular homes, while still maintaining a strategic marketing relationship with Sotheby’s auction house.
Our points of distinction: Tradition, Expertise and Innovation
Sotheby’s International Realty® is the leader worldwide in luxury sales but our expertise cover all prices ranges. We are present in 40 countries through 500 offices. We are positioned to reach to the world’s most qualified buyers. Our brand is respected in the industry, locally and around the world.
Sotheby’s International Realty® is the most visible name in excellence living. By listing your property with Sotheby’s you will benefit of an immediate recognition and presumption of quality.
Sotheby’s has been respected for its expertise of valuation and service for more than 260 years. In 1976 Sotheby’s International Realty® was created to service the real estate needs of its auction house’s clients. In New York City we are experts in co-op sales that take account of identifying the right buyer who will pass a board with success.
Sotheby’s International Realty®'s marketing materials speak to the quality and uniqueness of your home: Our in-house marketing teams will tailor a marketing strategy and tools to best represent your home. We are committed to provide a worldwide exposure of our properties through our advertising and editorial presence among the most iconic print media. We also reach qualified audiences through our proprietary publications: Sotheby’s Art Auction and Sotheby’s Reside, our regional catalogs and our outstanding brochures (the most refined of the industry).
Sotheby’s International Realty®’s has the largest online audience in the real estate industry. Our website attracts more visitors than any other luxury real estate network website. Sothebyshomes.com and Sothebysrealty.com receive over two times more visitors than the closest competitor. We are positioned to reach the right buyers, regardless of where they are based.
- Because 90% of buyers begin their searches on the internet Sotheby’s International Realty® website has been adapted to be readable on any mobile device: smart phones and tablets. We also have QR codes linking our print advertisings to mobile devices.
- From New York, London to China we have online partnerships such as Financial Times.com, Wall Street Journal.com, BBC.com, South China Morning Post.com, the Daily Telegraph, NYTimes.com, IHT.com, Openhouse.com, Trulia.com, Frontdoor.com
- Sotheby’s International Realty® is also leveraging the world of all social media to expose your home.